Our thesis
Elections are won booth by booth.
No candidate controls the national mood or the state wave. Every candidate can control what happens in their booths. That is where we help you win.
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The booth
The booth is where you can act.
About a thousand people vote here. They are neighbours. They share the same road, the same water supply, the same school. You can know them.
Its record
Its issues. Its patterns. Its history.
What people here want. How they vote, and when they stay home. What changed since the last election. A candidate can act on all three.
Ward
Booths add up.
Twenty booths make this ward. Two booths on the same street can move in opposite directions. An average hides that. So we read each booth.
Assembly seat
Your seat is the sum of its booths.
About 240 booths make one assembly seat. Each one moves on its own. Here, dark booths turned out strongly and grey booths did not.
The loss
A loss is never spread evenly.
This seat was lost by 2,140 votes. Most of that loss came from 18 booths. Win back about 120 votes in each of them, and the result flips.
Above your seat
Here, the waves begin.
Lok Sabha and state campaigns bring their own stories. Those stories move many seats at once.
State
You cannot control the wave.
A state mood or a national mood can lift every candidate, or sink every candidate. No single candidate decides it.
India
Waves decide big margins. Booths decide close ones.
Each glyph is one assembly seat, shaded by its turnout in 2024. You can see the regional waves. You can also see that no two seats are the same.
Source: ECI, General Election 2024. Votes per booth estimated from assembly-segment results and 922 electors per booth (national average). Map is symbolic: one tile per assembly seat, drawn within India's official outline (LGD district boundaries). Small squares mark areas with no assembly-seat data.
Our thesis
Win what you can control. Make it big enough to matter.
Every election has two parts. One part is decided far away. The other part is decided in your booths. We work on the part you control, and we make sure it adds up.
Outside your control
- The national narrative
- The state narrative
- The party wave
Important. Real. The same for every candidate in the state.
Inside your control
- The issues in each booth
- How each booth votes, and when it stays home
- The history of each booth
- The story your seat believes
- How voters see you
This is where close seats are won. This is where we work.
Half of all Lok Sabha seats in 2024 were won by more than about 60 votes per booth. There, the wave decided.
1 in 15 were won by fewer than 10 votes per booth. There, the booths decided.
No candidate knows in advance which kind of seat they will fight. So prepare every booth.
Estimated from ECI 2024 results by assembly segment (EVM votes) and 922 electors per booth.
Booth stories
Small changes in a few booths. A different result.
Four patterns we see again and again. Each one starts in a small set of booths and ends in the result.
- The situation
- What the booths showed
- The move
- What it added up to
Illustrative cases, built from patterns we see in our work. Booths and numbers are examples.
How we work
One story, from the booth to the button.
We work at two levels: each booth, and the whole seat. Both levels must tell the same story about the same candidate.
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Booth
Know every booth
We study each booth in your seat: its issues, its voting patterns, its history. Deeply, one booth at a time.
Past results · the voter list · the booth map · surveys · local news
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Booth
Act booth by booth
A plan for each booth. Where your teams go. Who they meet. What they say. What they fix.
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Assembly seat
Build one seat narrative
The few issues that matter across the whole seat. Your social media speaks to those issues, to the people of this seat, not to the whole state.
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Candidate
One candidate, one story
The booth work and the seat narrative must show the same person. We make sure every message adds up to one clear picture of you.
Try it
From a few booths to a majority.
In this example state, a majority needs 113 seats. One side has 112. Its closest loss was by 2,140 votes. Move the sliders.
We pick the booths that were closest last time.
Supporters who come out to vote this time.
0 booths × 0 votes = 0 votes
The seat is still lost. 112 seats.
Violet: booths you work on
−2,140
112 seats. Majority is 113.
Illustrative example. Real margins change from seat to seat. The arithmetic does not.
Contact
Win your seat, booth by booth.
Talk to us before your next election. Every briefing is confidential.